So it’s November and the Christmas ads are here. John Lewis, M&S, Aldi and Asda are just a few of the ones tapping into our festive spirits. However, the November advert that caught my attention has nothing at all to do with Christmas, yet outshines the best of them.
I’m a bit of a Christmas Killjoy and purposefully avoid talking or stressing about it until it’s December. Although I’ve mastered the art of diverting from the Christmas aisles in the supermarkets, it’s a bit harder to avoid the adverts when the TV channels are flooded with them (the John Lewis one even had a headline feature on the news).
None of them have turned me jolly but I will admit, the animated carrots in the Aldi ad are cute and if any Hollyoaks fans are interested in a Where Are They Now? moment, Bianca Hendrickse-Spendlove (above) who played Texas Longford in the soap, is now in the Sky Cinema; Christmas Movies ad.
On to the ad that’s putting smiles on our faces… The Muller 5 grain with the 5 Grain Crew bears. I love it, my kids love it and it’s the top rated from our Donnatella’s Space poll. The ad, featuring black-oriented bears getting down to the Luniz 1995 hit “I Got 5 On It” to promote the 5 grained rice pudding has caused a bit of a race row, but as a black person myself, it doesn’t offend me. It could be looked upon as Muller cashing in on the black culture, but the Luniz must have cleared permission for them to use the track and the bears aren’t making a mockery of black people, it’s more of an ode to hip-hop using a tune that was a bangin’ hit in the 90s. There are plenty more ads out there that cause offence (Skittles) and the media are forever using black phrases to push headlines. Racism is and will always be everywhere, it’s much deeper and more offensive than this ad. Twenty years ago, this commercial would never have been aired as it wouldn’t have been deemed suitable for a British audience. It’s no major breakthrough, it’s just an ad in a big money commercial business showing acknowledgement that Britain is a multi-cultural society. Donnatella’s Space loves the ad but we hate rice pudding though!